Entrepreneurs should not start the paid ads until you have these things.
Some people start the ads without below things & struggle with high customer acquisition cost or not getting enough sales.
We manage ad spend Rs. 4,000,000 per month across our client’s ads via Facebook & Google Ads. We implemented these things when we start ads for our clients. It helped brands to get results faster & makes the learning curve shorter.
#1 Define Target Audience: A group of people who have similar interests & behavior.
#2 Customers Problem that you want to solve & understanding their needs & desires,
#3 Marketing Strategy: Paid ads help you to reach your target audience & show the right message. But what is the strategy to acquire the customers?
#4 Product Funnel: You should know what product needs to be promoted & when. You can divide it into 3 levels.
Easy-to-buy product
Primary Products
High value or Cross-sell
#5 Best Online Store: Create a good store that makes customers feel trust & inspires them to take action.
These things are the basics every DTC brand should do before launching any paid campaigns. It will get you better results & sooner too.
What are you implementing in your store? Let me know in the comments
P.S. Learn 3 step framework to grow your DTC brand with e-commerce marketing