Nothing Changes in a Day. Everything Takes Time.
Scarcity makes you run faster. It never gives you results or peace in longtern, Stop running.
You launch a new idea or strategy, hoping it brings in sales. 🚀
But soon, reality hits. The sales aren’t happening. You don’t know why. You tweak things—the price and the ads—but nothing works. The real problem? You don’t fully understand what’s stopping people from buying.
Then, you finally figure it out. But now there’s a new challenge—you know what the problem is but don’t know how to fix it.
This is where most brands give up. The scarcity forces you to act.
When cash runs out, you push ads to sell faster.
When inventory is high, you create urgency to sell for cash flow.
When the fixed expense is high, firing employees and then doing everything by yourself.
Every entrepreneur wants to build a 10+cr brand, make a profit, have financial freedom, and own their time.
If successful and unsuccessful people have the same goal, the goal cannot differentiate the winners from the losers.
For the success of brands, the founder has had the goal for a long time. Only when they implemented the right strategies, team & investment with continuous improvement for a long time. This is why we achieved the desired outcome.
People call this an overnight success and say they did something in the short term.
The outside world sees only the overall revenue, funding, collaboration with celebrities, luxury travel, etc.. Still, they fail to see the time, energy, learning, and failures involved in making a desire come true.
This is one of the core reasons why most early-stage D2C brands cannot grow. Founders make small changes, fail to see short-term sales growth, and decide to stop their marketing campaigns or cut costs to make a profit.
You think, “I have tried launching enough products, building a team, inventory for months, so why can't I see any revenue growth?”
Once you get this thought, you will likely drop the new strategies without further improvement.
You would also conclude that it is not working anymore for me. So you would be told yourself it will not work in the future.
To build a sustainable & profitable brand, you need to make consistent improvements for a long enough time.
But your mind doesn’t wait until that. It creates chaos.
This is where you need to pause and think more deeply.
Don't rush to the next shiny idea. Instead, commit to the process. Try at least for three months. Experiment, analyze, and refine. Real breakthroughs come from staying in the game long enough to let the process work.
Look at Vilvah—They Didn’t Blow Up Overnight.
I’ve been watching Vilvah for a while now. Today, it’s a trusted brand in the natural skincare space with 30+ crore in revenue. But it wasn’t always this way.
In the early days, Vilvah was a small brand making fresh, chemical-free skincare products in small batches through the family & friends circle. Competing with bigger, well-established brands wasn’t easy.
It took 7-8 years of hard work, consistency, and customer trust-building to become a brand people swear by. They didn’t just sell products—they built a movement around conscious skincare.
The Hard Truth?
Most brands fail not because of low-quality products but because they don’t stay around long enough to figure things out.
Nothing changes in the short term; only sometimes do you feel that way.
It is absolutely normal.
Just focus on what is really needed in the process & execution towards the desired goal.
See you in the next newsletter. Have a nice day!
P.S. If this resonates, share it with a founder who needs to hear this. 🚀