The effect of User generated content on advertising
Including the UGC content in ads, increases the users attention & sales. CTR is 7% & ROAS is more than 40X.
What happens when you include user-generated content in ads?
You might know we need to include reviews in the ads, which will increase sales. Have you tested it?
We are using it for our clients/own brand & so far getting better results, comparing other promotional contents. Let me share that in detail below.
📈 Results:
In TOF, We ran unboxing videos & we got more than 5% CTR. But other ads including promotional ads were getting around 1%. In this CTR is very high, and conversion is very low. The ad got more than 3K engagements on the post.
2. In retargeting campaigns, we ran review ads & we got higher ROAS like 133X, 50X, and 250X. Here some ads have a high CTR of 4% & low as 0.92%
👨💼 How it impacts from my personal experience:
It creates trust among the users than model video ads.
When one sees the ads, they are able to relate to them, because they might be looking already with the same experiences.
Also, they’re able to visualise how it looks in the real world
♾️ Types of UGC content Ideas:
You can use the following types of content in the ads:
Video Testimonials
2. Review ads
3. Product with customer
4. Unboxing video
What are the ways to collect user-generated content? :
Setup email automation to collect reviews from your existing customers.
If you have fewer customers, call them & get reviews on-site or video testimonials.
Quarterly once, run a giveaway & collect the review from purchased users.
Provide irresistible offers & collect video testimonials or the product explainer video or ask them to share the experience.
Get them & use them on your sales funnel to get higher CTR, ROAS, & Purchases.
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I’ve consulted “e-commerce companies” to discuss & provide action points for the problems that are holding them back in case of building stable & profitable businesses.
Here’s how they work:
We quickly talk about your eCommerce brand (e.g. business model, revenue, sales channel)
We will discuss your current problem & how can you solve it to scale the business.
Together, we will walk into the site, ads, & email automation. Will provide recommendations based on the result that we achieved & maintained internally for other clients & own brands.
You can take those recommendations & implement them in your brand to get better results (e.g. purchases, retention, profit,)