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We wasted ₹3 lakh on Ads Until We Found Our Hero.
As a new-age founder, don’t have the budget to market 20 products at once. You don’t need a catalogue. You need a Hero Product.
Jul 7
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Sureshrajan P
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We wasted ₹3 lakh on Ads Until We Found Our Hero.
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June 2025
Your Brand Won’t Outgrow You
Your team can scale tactics. But only you can scale belief. Growth starts with you.
Jun 20
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Sureshrajan P
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Your Brand Won’t Outgrow You
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The TPI Loop: How Borrowed Trust Builds Brands
We saw a 30% search lift after working with just a few right-fit influencers, No celebrities. No big bang. Just credibility.
Jun 11
•
Sureshrajan P
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The TPI Loop: How Borrowed Trust Builds Brands
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🧠 You Want What Others Have — The Silent Growth Trigger
Most brands try to grow by shouting louder — pushing discounts, running more ads, listing endless features. But real growth doesn’t come from noise.
Jun 3
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Sureshrajan P
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🧠 You Want What Others Have — The Silent Growth Trigger
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May 2025
Audience 90:10 Rule — What Actually Drives Growth
Only 10% of your market is ready to buy now. The other 90%? Not yet.
May 20
•
Sureshrajan P
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Audience 90:10 Rule — What Actually Drives Growth
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April 2025
🧠 Sell Feelings, Not Products
Same Product. Two Stories. One gets ignored. The other builds emotional connection, brand recall, and long-term growth.
Apr 29
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Sureshrajan P
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🧠 Sell Feelings, Not Products
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How to Handle a Low-Sales Season Without Panic
Simple strategies helps you manage your brand during the tough time.
Apr 22
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Sureshrajan P
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How to Handle a Low-Sales Season Without Panic
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Build a ₹10CR+ Bootstrapped Brand Without Bleeding Money.
The playbook is simple
Apr 8
•
Sureshrajan P
1
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Build a ₹10CR+ Bootstrapped Brand Without Bleeding Money.
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1
March 2025
Most ‘first-movers’ fail. The real winners get the timing right.
Be first when people change behaviour. You can scale your brand faster.
Mar 15
•
Sureshrajan P
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Most ‘first-movers’ fail. The real winners get the timing right.
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February 2025
COD Cancellation: How to get your real profit
Your Real profit hidden in the name of receivable money. Here is the one simple change gives you the profit it in hand.
Feb 20
•
Sureshrajan P
1
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COD Cancellation: How to get your real profit
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This Is How Competitors Squeeze Your Profits—And What to Do Instead
Your competitors copies your products & steals your sales. This is the way most brands Squeeze the profit.
Feb 12
•
Sureshrajan P
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This Is How Competitors Squeeze Your Profits—And What to Do Instead
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Nothing Changes in a Day. Everything Takes Time.
Scarcity makes you run faster. It never gives you results or peace in longtern, Stop running.
Feb 4
•
Sureshrajan P
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Nothing Changes in a Day. Everything Takes Time.
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